What’s In A Name?: WARNING! Becomes NO LOVE ALLOWED

Jean FA book’s title can either be a door or an obstacle. It’s the very first thing you see (or hear) about the book, so if anything about it is off-putting, it can make you put the book down and walk away.

Of course in many ways this is a very personal reaction, but for me, with (too) many years of publishing experience under my belt, it’s become a professional thing as well. At this point, I have developed an instinct and intuition about titles, one that has served me well. For example, I did change the title of the first American Harry Potter book to Harry Potter and the Sorcerer’s Stone from (the U.K.’s edition) Harry Potter and The Philosopher’s Stone.

Many people might say that this is just me being too picky, but I felt that the word “philosopher” would sound too fussy and maybe too scholarly (Heaven Forbid!) to American kids. Katherine Applegate’s original title for Animorphs was The Changelings (that one was decided by a group discussion) and The Magic School Bus was acquired under the title Mrs. Chips Class Trips.

WARNINGnotfinal1Warning! You Might Fall in Love with Me is a title that all my instincts said needed to be changed. While it caught our attention, it did it by conjuring visions of yellow caution tape and “Do Not Advance.” Warning! as a word is inherently negative and says “Stay Away! Don’t Come Here!” And that’s not at all the message you want to send for a book that is as much fun as this one.

So, after a long discussion with Kate Evangelista, we decided to change the title to No Love Allowed. It’s intriguing and alluring. No Love Allowed feels like the kind of rule you can’t help but break and it invites you in to do so.

About the author - Swoon Reads Staff--JF

Hi, I'm Jean Feiwel. Here's the short version of my bio: I'm an Aquarius with Scorpio rising (watch out !). ...

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6 comments on "What’s In A Name?: WARNING! Becomes NO LOVE ALLOWED"

Megan Gaudino on Feb. 25, 2015, 10:53 a.m. said:

Megan Gaudino


I was wondering if any of the Swoon books ever had title changes!

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Grace Prince on Feb. 25, 2015, 1:06 p.m. said:

Grace Prince


I was curious about that too!!! Love the new title!

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Squirrel Pants on Feb. 25, 2015, 11:28 a.m. said:

Squirrel Pants


I always wondered why the title of Harry Potter was changed! And a new title for Warning, very interesting, and I like it.

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Claire Kann on Feb. 25, 2015, 12:01 p.m. said:

Claire Kann


Ooh! I love the consonance in the new title. It’s quite fun to say.

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Vera Garnes Burris on Feb. 25, 2015, 5:41 p.m. said:

Vera Garnes Burris


I liked it because it seemed to be a companion with Disclaimer, but, believe me, Kate, that shows the wisdom of the choice in changing it because titles are my downfall

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Kate Evangelista on Feb. 26, 2015, 2:57 a.m. said:

Kate Evangelista


Thank you for such a beautiful post, Jean!
I love the new title and it feels awesome to have the rest of the world know about it. I wish I had thought of it from the very beginning.
In those discussions, Holly said something that clicked in my mind that isn’t mentioned in this post that’s also important. Having a punctuation in your title actually might make it hard to search. Apparently, the all mighty Google goes bonkers when you add punctuation marks in your titles. I hadn’t thought about that and now I’m glad I know about it. Totally had to share.
It makes me happy that everyone is responding well to the title change. I’m so looking forward to your thoughts when the finished product comes out. Lots more yummy-ness to come in the lives of our favorite Dodge Cove residents.

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