So You’ve Made a Social Media AccountKat Brzozowski
Even if you’ve never used social media, it’s never too late to jump online and get social! Feeling overwhelmed? Check out my post about how to get started here.
Ok, so you’ve made a social media account. You’ve chosen a tiny picture of your head to represent you. You’ve maybe even followed a few other writers and scrolled through your feed for a few minutes.
Now that you’re all set up, how can you make your time on social media productive as a writer?
1. Don’t just promote your writing. For writers, social media is a great way to get the word out about what you’re working on (which we hope is a manuscript on Swoon Reads, not that we’re biased or anything). It can help you drive readers to your projects and let readers know where they can find your writing. However, the best way to build a social media following as a writer is to promote your writing sparingly. The writer who only ever tweets “BUY MY BOOK BUY MY BOOK BUY MY BOOK” will find it hard to build a following (of people who, ironically, may want to buy your book!). So if you shouldn’t be promoting all the time, what should you be doing online? That leads me to…
2. Engage in the conversation. The cool thing about social media—other than the gifs, of course—is that it allows us to communicate with people all over the world and participate in virtual conversations. And you should be part of that conversation! See a book you’ve read on Instagram? Leave a comment talking about your favorite chapter! Spot an author whose books you love talking about their new release on Twitter? Chime in and let them know how excited you are to read it. People want to follow other people who have interesting things to say, and one really easy way to be interesting is to participate in conversations that are already going on around you. You don’t have to be creating new content all the time; just speak up when you can add to the discussion! And make sure to listen to what other people are saying as well; you can learn a lot about the book industry by paying attention to other convos.
3. Be reachable. OK, so you’ve set up your social media account. You’re putting out interesting content. You’re talking to other people online. You’re even getting people excited about your writing! Now that you’re visible online, there’s chance that an editor or agent may want to approach you and find out what you’re working on next. But if they can’t find a way to reach you, it’s going to be awfully hard for them to tell you how much they love your work! So make sure that you have contact info somewhere on your social media page. And if you can link to a nice-looking author website with a “contact me” page, even better! That website can be a great way to keep promoting your awesome.
What are your social media #goals as a writer? Tell us in the comments!