Swoon Spotlight: Caitlin S.
As part of our ongoing effort to give you a glimpse behind the scenes of publishing, we are bringing you: Swoon Spotlight! This week we are featuring Caitlin S., a Swoon Reads staff member who has volunteered her time, energy, and enthusiasm to the imprint—while still being amazing at her regular job!
What is your official title?
Digital Marketing Manager
Briefly describe your job?
I’m the lead digital marketer at MCPG, developing interactive digital campaigns for all of our children’s titles, spearheading new initiatives, and finding new and better ways to measure campaign success. It’s all about the Internet, all the time!
How long have you been in your current position?
About 2 years
What’s your favorite part of your job?
The Internet is always changing! What works now won’t necessarily work in a year so we’re always looking for new ways to reach potential readers and engage fans.
What’s your least favorite part of your job?
The Internet is always changing, and always changing a lot! We need to stay on our toes and ahead of the curve, which can be difficult sometimes.
Common misconceptions about book publishing.
That it’s stuck in the stone age.
If you could have any other job in book publishing for one day, what would it be?
I’d like to see the world through the eyes of an intern again, or the head of a company.
Funniest way you’ve heard a friend or family member describe your job?
“She’s on the twitter all day.”
What’s your favorite genre of romance?
I love anything that has to do with the end of the world, vampires, fantasy worlds, scifi dystopias, witches, and DRAMA (but not love triangle drama unless done right!). My favorite romantic book that I’ve read recently is THE KISS OF DECEPTION by Mary Pearson. It’s the first in a new series she has publishing in spring 2014 and it is GOOD.
What did you study in school?
Do you use your degree in your current job?
When I was at school I also worked on the student newspaper, Pipe Dream. I think the skills I learned from having to pull together stories with tight deadlines, work with faculty and other students on communication, and work in an office environment 20+ hours a week helped me much more in my professional life than my Lord of the Rings literature classes did.
What’s the weirdest job you’ve ever had?
I worked in the admissions office at my college for a few days during winter break one year.
How did you get into publishing?
I’ve always loved to read but it never occurred to me that working on books was a thing you could actually do for a career until I went to an internship workshop in college where I met someone who had interned at Random House. I ended up interning in marketing at Random House that summer and haven’t looked back!
What made you want to be involved with Swoon Reads?
Jean Feiwel! When I started at Macmillan I wrote her an incredibly nerdy email about my love for Animorphs, a book series she worked on and the series that I credit for turning me into a reader and making me want to work in the publishing industry.
What do you like most about working with books for young adults?
Knowing that what I do is helping awesome, amazing, wonderful authors bring their books out into the world and getting these great books into the hands of readers who will love them. There’s nothing I love more than recommending a book that someone ends up loving.
What’s the first romance you ever read?
My friend bought me a copy of THE DARK KNIGHT right around the time the movie with Christian Bale and Heath Ledger came out. This book was a very racy and, to me, very funny romance. I was in college at the time and we would do dramatic read alouds.
What does your desk look like on any given day?
Papers and books everywhere!
What’s a book you wish you’d worked on?
I love love love love love love love love love love the Vampire Academy and Bloodlines series by Richelle Mead.
What piece of advice would you give your younger self?
Learn how to brush your hair and don’t wear that sweater you like so much, it’s not that cute.